// BRAND & MARKETING — 2025
DR DAN'S NO BS PROTEIN
Conversion-Focused Brand Site
Brand site for a protein supplement company. Scroll-driven animations, conversion-optimized layout, and bold visual design.
Client Dr DanRole Designer & DeveloperPlatform Web & Mobile
Next.js 16TypeScriptTailwind CSS v4shadcn/uiFramer Motion
// Architecture
How It's Built
Static-first brand site optimized for conversion. Next.js with ISR for fast loads, Framer Motion for scroll-driven storytelling, and shadcn/ui for consistent component architecture.
01
Frontend
Static generation with ISR, modular component architecture
Next.js 16ReactTypeScriptTailwind CSS v4
Frontend
02
UI System
Accessible components, scroll-triggered animations, parallax sections
shadcn/uiRadix PrimitivesFramer Motion
UI System
03
Design
Bold brand identity, conversion-focused layout hierarchy
Custom TokensResponsive GridTypography Scale
Design
04
Infrastructure
Global edge deployment, next/image auto-optimization
VercelEdge CDNImage Optimization
Infrastructure
// Deliverables
What Shipped
01Scroll-driven parallax animations
02Conversion-optimized product showcase layout
03Bold typographic hierarchy with custom scale
04Responsive across all breakpoints
05Accessible shadcn/ui component foundation
06Performance-first: static generation + edge CDN
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